Reinvest the first profitable cycles into furniture that pairs combat buffs with sales appeal, then layer on commercial appeal and capacity, then expand the shop floor. The official Steam feature list confirms "Reinvest profits" and the growth from roadside cabin to mercantile powerhouse. Balance shop capacity against dungeon gear and watch for the signs an upgrade is premature so the reinvestment order does not outpace the dungeon side.
Reinvestment priorities after the first profitable cycles
After the first profitable cycles, reinvest into furniture that pairs combat buffs with sales appeal. The combat buff reduces the death penalty on the next run; the sales appeal raises the price ceiling on the next shop day. Both effects compound across cycles, which is why paired furniture is the highest-priority reinvestment. The reinvestment priority framing is attributed to guide sources; the existence of reinvestment is part of the official Steam feature list.
Expanding from the starting cabin
Expanding from the starting cabin to a larger shop floor is a downstream reinvestment. Expansion raises capacity and unlocks new display types, but it does not change the combat buff or the sales appeal of the existing furniture. Expand only after the first combat buff set is in place and the first appeal upgrade has landed; expanding earlier dilutes the reinvestment. The expansion rule is attributed to guide sources; the growth framing is part of the official Steam feature list.
Balancing shop capacity against dungeon gear
Balancing shop capacity against dungeon gear is the reinvestment equivalent of the sell-versus-keep decision. Shop capacity expansions absorb larger hauls; dungeon gear reduces the death penalty. The right balance shifts with the run cycle: cycles that produce large hauls favour shop capacity, and cycles that push deep floors favour dungeon gear. The balance framing is attributed to guide sources.
How upgrades compound with furniture buffs
Shop upgrades compound with furniture buffs because upgrades raise the price ceiling while furniture raises customer throughput. A shop with paired furniture and a balanced expansion can hold a higher price on a larger volume of stock than a shop with only one of the two. The compounding framing is attributed to guide sources.
Signs an upgrade is premature
An upgrade is premature when slow stock turnover is still the binding constraint, when Prestige has not yet risen, or when the next shop day has not absorbed the previous cycle's haul. The signs are slow stock turnover, low Prestige, and a backlog of unsold stock at the recommended price. The premature-signs framing is attributed to guide sources.
FAQ
What is the first shop upgrade worth buying?
Reinvest the first profitable cycles into furniture that pairs combat buffs with sales appeal. Layer commercial appeal and capacity on top, then expand the shop floor.
How do I know a Fell and Sell shop upgrade is premature?
An upgrade is premature when slow stock turnover is still the binding constraint, when Prestige has not yet risen, or when the next shop day has not absorbed the previous cycle's haul.